Semalt: Adding Alt Text To Your SEO Campaign

Image optimization and on-page SEO are two main steps of an effective SEO campaign, and you know the design of your SEO campaign will determine your site's search engine ranking. Images play a major role in what makes the designs work. In some circumstances, a subscriber will not see the pictures in your SEO campaigns properly as you've not used an alt text. Here, Ross Barber, the Semalt Customer Success Manager, will teach you how to add the alt text to your SEO campaigns so that your subscribers have a superb experience.

About Alt Text:

Alt text (alternative text) is a comprehensive description of the picture in your campaign. It is displayed when your subscribers cannot access the images properly. Alt text or alt tags help your subscribers to know the value of your images and the nature of your content. Plus, alt texts are an integral part of non-decorative images. You should not use the alt tags or alt text in decorative pictures. It may seem unimportant, but the alt text plays a vital role in engaging your subscribers when they cannot see the images, so you should conclude it in all SEO campaigns.

Alt Text and Accessibility:

Alt text is very important for people who are using screen readers, so you should not ignore it and consider the alt text a major practice for email accessibility. With no alt text, the screen readers will inform your subscribers that an image is present there, but he/she has no way to find out the information your image provides.

Alt Text and Image Display:

If your pictures don't show up in a subscriber's inbox, his/her email client might be blocking the images. For security reasons, various email clients turn off or block the images permanently. Your subscribers will have to turn on the image display, and if they have blocked the pictures, they will only see your alt text.

Tips for an Effective Alt Text:

Here are some tips to help you write proper alt text.

1. Keep it Short:

You should always keep your alt text short and easy to read so that your subscribers can easily move on to the other messages. Try to write only two sentences as an alt text.

2. Use Proper Punctuations:

A screen reader uses punctuations to understand where to pause when reading the content, so you should use proper punctuations in your alt text.

3. Avoid Using Quotes:

The alt text that you add to the raw HTML section of your campaigns uses quotation marks for identifying where the actual text starts and ends. It's important to avoid using quotes as additional quotation marks can break the HTML.

4. Repeat Text that is appeared in Pictures:

You should always keep the information in the primary text of your message, and it should not be written in your pictures. However, if your images include text, you can repeat the information in the alt text section, so your readers don't miss anything important.

Add the Alt Text to the Images:

There are different ways to add the alt text to your images in the MailChimp. The procedure you are using depends on the location of your pictures. To add an alt text to a picture in the content blocks such as Image Group, Image Caption and Image Card, you should go to the Design option in the Campaign Builder. The next step is to click the image blocks you want to work on. Here, you should click the Alt button and insert the alt text in your picture. The final step is to click on the Update button before saving your settings.

If you have coded your own templates, you should include the alt attribute for all images. Insert the alt attribute in the image tag section and write your alt text here.